Skillbook Academy is a Scaled Agile Platinum Partner offering SAFe® certification training to professionals worldwide. I designed the landing page for their flagship, highest-ticket course the SAFe® Practice Consultant (SPC 6.0) certification.
The brief I was handed was "design a landing page that maximizes registrations for our highest-ticket course.”
Anyone arriving on this page organically has already decided they want the SPC certification. It's an industry-standard credential, it doesn't need selling. What the visitor is actually deciding is who to buy it from, and they're deciding it with four competitor tabs open.
That single shift changed what the page had to be good at. It isn't competing on aesthetics against other landing pages. It's competing on credibility and completeness against KnowledgeHut, LeanWisdom, ValueX2 and every other Scaled Agile partner selling the identical certification at a similar price.
A prettier page doesn't win that. A more trustworthy, more complete one does.
Table of contents
Skillbook Academy is a Scaled Agile Platinum SPCT Partner delivering SAFe® certification training globally. The SPC 6.0 certification is their flagship product: a four-day cohort-based program at a $3,000+ price point.
My Role :
✅ End-to-end UI/UX design
✅ Research
✅ Wireframes